VLAST Announces Maple Leaf Sports And Entertainment As A New User Of Its Talent Management Platform

Alex Hay VLAST

VLAST has announced a game-changing deal with Maple Leaf Sports and Entertainment (MLSE) to implement a new talent management platform.

Our objective in working with VLAST is to match our players’ efforts from an administrative position to fully capture the impact they make”

— David De Freitas, Director, Talent Strategy and Sport Partnerships, MLSE.

SYDNEY, NSW, AUSTRALIA, June 9, 2022 /EINPresswire.com/ -- VLAST has announced a game-changing deal with Maple Leaf Sports and Entertainment (MLSE), who oversee Toronto Raptors, Toronto Maple Leafs, Toronto Argonauts, and Toronto FC, to implement a new talent management platform.

Pickstar’s VLAST is a talent management and

activation platform that provides a streamlined, automated and scalable way to manage multiple talents’ commercial and community engagement opportunities. This platform will allow MLSE to measure the impact of talent activations across all of its teams.

Alex Hay, Global Head of VLAST said he was excited to bring MLSE onto the VLAST platform. “MLSE is certainly one of the more innovative properties when it comes to technology advancements. We look forward to bringing to life this pioneering relationship and paving the way for innovative, technology-led improvements to athlete and talent activations,” said Hay.

“Our athletes and talent are actively engaged in a wide range of activities within our community. Our objective in working with VLAST is to match our players’ efforts from an administrative position to fully capture the impact they make,” said David De Freitas, Director, Talent Strategy and Sport Partnerships for MLSE.

VLAST is already collaborating with MLSE to understand their unique requirements and develop custom solutions to optimise their talent operations.
“Onboarding MLSE onto the VLAST platform to manage and automate all of their talent requests across all four properties will result in better reporting and improve efficiencies for talent activations and appearances,” concluded Hay.