Nine names tennis partners for 2022 Australian Open

Nine has unveiled the major partners and sponsors for the 2022 Australian Open broadcast, with Kia, Samsung, Uber Eats, ANZ, Visit Victoria, APT, AAMI, Chemist Warehouse, Peters and Stan all joining in Nine’s Summer of Tennis.

This year has also seen Bondi Sands, Ralph Lauren, Chubb Insurance and Safety Culture take up Nine’s AO Extender packages.

In 2022 a number of new brands have invested with Nine including Crytpo.com, HCF, Microsoft, Peloton, TikTok, and Cancer Council Australia.

“A significant number of Australia’s leading brands are partnering

with Nine and summer’s biggest marketing platform,” said Matt Granger, Nine’s Director of Sales – Sport. “We are also excited to see a number of new brands in Visit Victoria, Safety Culture and Chubb Insurance, but also to have the likes of our ongoing supporters Kia, Uber Eats and ANZ return this year.

“It speaks to both the power of tennis to engage millions of Australians in one place but also the incredible January launchpad that the Australian Open is for brands.”

Adored by millions of Australians and seen as summer’s most exciting sporting event, the two-week tournament provides some of the biggest marketing moments of the year. Nine is uniquely placed to provide brands optimal access to the action, with an enviable media ecosystem that allows marketers to call game, set and match on their campaigns.

And just as the Australian Open provides some incredible sporting stories, Nine’s sophisticated approach to working with brands in the sporting arena has evolved. Drawing on Nine’s experts in content delivery to find new ways to tell a brand’s story in the most effective way possible, they are distributed across a mega sport ecosystem spanning Total TV, digital, radio and print.

“The power of Nine’s Wide World of Sports is unmatched,” said Anne Gruber, Nine’s Head of Content Partnerships – Sport. “In 2022, more brands will experience the unrivalled WWOS ecosystem through content specifically tailored to their needs across multiple platforms to ensure their objectives are met. No other media business can offer the assets to achieve this, the depth of knowledge or the prestige of an iconic brand such as WWOS.”

“The team at Powered, Nine’s marketing solutions division, have worked closer than ever before with our tennis partners to create big ideas that are 100% customer-centric and engage their consumers throughout the Australian Open and across their customer life cycle during the year.”

“It starts with daily coverage on wwos.com.au and our metro publishing mastheads, giving brands a summer of tennis filled with sport marketing opportunities on Total TV across metro and regional, Digital, Radio and Print, all available in one place.

“Beyond the Australian Open, Tennis on Nine can now take partners right around the globe, as the official broadcaster of Roland Garros, Wimbledon, and the US Open – we’re already talking to a number of partner brands around extending their story across the year of tennis on Nine and we can’t wait.”