Sunrise #1 in 2021

#1 for 18 years in a row

#1 every day nationally for three years 

#1 every week this year

Sunrise has retained its crown as Australia’s favourite breakfast TV program in 2021, marking the 18th year in a row that the Seven Network’s iconic breakfast show has ranked #1 in its timeslot. 

In addition to its incredible 18-year winning streak, Sunrise has also been

the #1 breakfast show every day nationally for three years, cementing its leadership position as Australia’s most watched breakfast program.

In 2021, Sunrise won every week in the capital cities and every week nationally. 

Each weekday, Sunrise reaches 1,112,000 Australians, with an average national audience of 450,000 viewers, 38% more than its closest rival.

Market Period Sunrise viewers Today viewers

National

Calendar year (year to date) 450,000 325,000

Survey year (Excl. summer, Easter, Olympics) 446,000 329,000

Capital 

cities

Calendar year (year to date) 262,000 220,000

Survey year (Excl. summer, Easter, Olympics) 260,000 223,000

Sunrise Executive Producer, Michael Pell, said: “These results are absolutely outstanding and a credit to the entire Sunrise team. It has been a year of mixed fortunes for many Australians, so credible information and trustworthy storytelling have never been more crucial. But Sunrise is also a family and it’s been a pleasure to bring some entertainment to Aussies when they needed it most. Thanks to our loyal audience for making us number one for another year.” 

Sunrise co-host, Natalie Barr, added: “I love this show. It’s my second family. To clock up 18 years as #1 is something this big team of fantastic, hard-working people is just so proud of. We are here because of our other family out there, the viewers. Many of them have been with us for every one of those 18 years – breastfeeding their babies in the dark in their lounge rooms, snatching a few minutes of the show as they yell at the kids and get the school lunches ready, laughing and crying with us year in and year out. 

“We can never thank everyone enough for all the support. Gee, it’s been a slog the last couple of years with COVID, so wishing everyone a wonderful Christmas and bring on 2022.”

Sunrise co-host, David Koch, said: “Eighteen consecutive years as Australia’s most-watched breakfast program is a significant milestone for us. Just as parents have a sense of love and pride when their children turn 18, it’s the same for me with Sunrise. 

“I’m enormously proud of working with an incredible team here at Sunrise and proud of what we’ve achieved. I’m also extraordinarily grateful to our viewers for their support, their loyalty and for the privilege of being allowed to be part of their morning routine. And just like parents do on their child’s 18th birthday, you can’t help but cherish the experiences I’ve had as part of the program. The adventures I’ve had, the people I’ve met, the joy and love I’ve received. It is seriously the best job it the world and one I’m forever grateful to have.”

Australia’s #1 breakfast show, Sunrise, will be back in 2022, with co-hosts David Koch and Natalie Barr, newsreader Edwina Bartholomew, sports presenter Mark Beretta and weatherman Sam Mac